I approached the design of the trifold brochure with the primary goal of creating a visually appealing and informative piece that enhances the overall post-purchase experience for the client's customers. Before diving into the design, I thoroughly discussed the client's requirements and expectations. It was crucial to grasp their brand style, the message they wanted to convey, and the key information they wished to highlight in the brochure.
The choice of colors, typography, and information played a crucial role in creating a cohesive and visually pleasing design. I made sure to align these elements with the client's brand guidelines, maintaining consistency with their overall visual identity.
For the postcard design, I focused on creating a welcoming introduction for the company to residents in the neighboring areas. I used a clean layout to highlight essential information. The overall design aims to leave a positive impression and encourage recipients to explore the company's offerings.
